Fage Greek Yogurt
Industry
Food & Beverages
Project
Position
Web Design
Visual Designer
Challenge
FAGE needed a digital experience that reflected the richness of its Greek heritage and the purity of its ingredients, while also appealing to an international audience. The website had to feel authentically Mediterranean yet modern and premium, balancing storytelling and functionality. Beyond aesthetics, the design also needed to be flexible enough to scale seamlessly across multiple countries and languages creating a consistent brand experience worldwide.
Solution
I helped with the visual design for FAGE’s new website, a global network of sites spanning the US, Europe, South America, and the Middle East. The design emphasized sensory storytelling through bold imagery, close-up product videos, and a clean, modern typographic system that allowed the brand to feel both premium and approachable. We developed a modular, scalable design system that ensured visual consistency while enabling localization of imagery, language, nutrition content, and recipes for each market. The result was a globally cohesive yet regionally relevant digital experience that brought the FAGE brand to life for audiences everywhere.
